October 2000 Column

REVIEW - SEARCHSTATION 4.0

 Last January I reviewed the AIRS SearchStation…the subscription service offered by the AIRS training organization. In that article I mentioned that they were anticipating major upgrades for the product. I recently started receiving notifications that the new SearchStation 4.0 was scheduled for release so I decided to check it out. This is truly a major upgrade including a new interface and many new features.

You will see the word ‘new’ here quite a bit in this review of SearchStation. You know me by now and know I wouldn’t say it if it weren’t true. This is a major league upgrade for a major league product. The people at AIRS have taken most, if not all, of their vast store of Internet Recruiting knowledge and put it at your fingertips. Let me run through a few items of interest for you.

Search Tools: Here is where you go to get the resumes, leads, information, etc. Anything and everything is available in one or more of the following tools:

ResumeSearch – This was originally called PowerSearch and is their standard interface for finding resumes for passive candidates on the Internet. Of note is the addition of the FAST search engine and the ability to include your own NOT words.

Resume Banks – Superb. Searches many of the free Internet Resume Banks but also allows you to enter your user name and password for many pay services including Monster, Headhunter, DICE and many others.

Newsgroups – Their standard interface to search Newsgroups for resume using keywords and other criteria.

Communities – You can search for either resumes or people (leads) in a number of the more popular Internet communities including Yahoo, Geocities and AOL.

ISP’s – Search any ISP for resumes or homepages using keywords. Great for location specific searches.

Source Companies – Great new feature to X-Ray, Flip or Power Search any commercial website. Great for searches targeting specific companies.

Colleges/Organizations – More features to X-Ray, Flip or Power Search these types of websites.

Events – X-Ray, Flip, and Power search for candidates hidden in conference and event sites.

Discussion Groups – Use this new tab to seek out candidates hidden inside technical and industry-related threads located within thousands of discussion groups. Click on the Mailing Lists tab quickly search through thousands of active mailing lists.

Peers – Enter a name, email domain, or company street address and then search the Internet for related company Web sites, mailing and attendee lists, homepages, etc.

 Most of these search features allow you to search for either people or resumes on up to 5 of the more popular Internet search engines.

 Finders: SearchStation has also added a new, specialized group of tools called Finders…another great idea. More than locating specific people or resumes for you…the Finder tools locates specific communities, colleges, companies, hubs, events, ISP’s, and keywords. You then use Finder’s results to conduct more thorough Internet searches. What good is it to be able to X-Ray or Flip a client’s competitors site if you do not know who the competitors are?

 Tutorials: Another excellent and welcomed addition. They have a link to Search Strategies – context sensitive assistance. For example: if you are flipping a college site for alumni resumes and click on the Search Strategies link you are given a mini-lesson in searching college alumni sites for resumes. They also have a link to Step-By-Step. Picks up where Search Strategies leaves off. Again, give you context sensitive instruction for conducting specialized Internet searches. Lastly check out Opportunity Maps: an excellent troubleshooter. Explains what to do in certain ‘dead-end’ situations. 

Folders: Having said all of the above, what really impressed me the most and by far one of the best new features in my mind was the Folders you store your searches and candidates in. Upon logging onto 4.0 I noticed the Active Folder – Searches category. Upon clicking I saw all of the searches that I had ever run using this program. I could hardly believe how many there were – searches for everything – already saved. Never again (or rarely) will I have to fill out a search form from scratch. Using the copy feature I can easily add different skills to proven search combinations. Also new is the ability for you to save links to candidate leads or resumes directory to your Resumes folder. Run you searches, save the links then search them over and over for specific skills. The new My Directory allows you to create new, customized folders and set a number of user preferences.

 Contact: Anyone with any questions regarding the service or pricing should call their toll-free number at 1-800-466-4010. There are 6 sales reps ready to talk about SearchStation and give demos. You can also reach Chris Forman, Director of Sales at the same number, extension 132 or you can email him at cforman@airsmail.com.

 Pricing: The annual subscription rate is $2,499.00, which I believe is higher than last time I checked but well worth the extra cost. Additional annual licenses are $1,000 and Alumni receive a 10% discount. Volume discounts are available.

 This product does not necessarily replace their flagship product AIRS I, II, or III as it is very helpful to know the theory behind the SearchStation. This product could be a boon for any recruiter wanting to locate active, passive or any other type of candidate or information on the Internet without having to take the time and effort to learn a lot of advanced Internet recruiting techniques. A great buy for the money.

 Step 2 – Setting it Up

 Last month I went into great detail regarding my company’s decision to switch from our MS/Access database to a new Internet-based database product, Sendouts.com. I will write a bit now on the progress we have made so far on this project. We first had to submit our database for review. Thankfully, our database design was fairly simple and is going to easily convert to an SQL/Server format upon going live with the software. There has been much discussion with the Sendouts staff on a wide variety of projects.

Their staff paid us a visit one afternoon for our group training session. We have a meeting room with an LCD projector set up so we chose to have our training in this way as opposed to each of us sitting at individual desks. We first had to make sure we had Internet Explorer 5.0 installed, as will all users of this system. You will also require a video resolution of at least 800 x 600 in order to properly view the application. We then downloaded the Sendouts software along with the accompanying latest versions of any Windows files we would need.

I was mistaken in the last article by stating that there is no local software. There actually is and for a good reason. The Sendouts installation process puts a copy of both the software and your data onto your hard drive. The only time you actually use the local software is when you are off-line. And that is where the beauty lies. Normally, with an Internet-based database, when you are off-line you are off work. With this feature you can work off-line whenever you do not have a live connection. At present when you are off-line you are in a read-only mode. In other words, you need to be connected in order to make changes or additions. I am told that soon you will be able to make changes off-line that will sync-up, transparently, with the Internet-based database.

Once all the software was installed and updated, our training proceeded. We spent roughly an hour and one-half or so with a Sendouts trainer and also a support person. We went through each tab in each screen one by one for a very thorough explanation of how to do this or that. We learned how to search for candidates, add new candidates and orders, take notes, add contact information, set security…all you would need to know in order to use this application. As most of us are fairly computer literate in general I do not foresee any problems in learning this application in a very short time period.

Once we completed our training sessions and got the feel for the Sendouts software a bit we had more work to do. In hindsight, one area that we were somewhat lax in was allowing any user to enter new records to our SKILLS table in our existing MS/Access database. For example, we had allowed at least four entries designating the MS/WindowsNT skill (NT, WinNT, WindowsNT, MS/WindowsNT, etc.). Using Sendouts we will not be able to enter new skills haphazardly…we will be forced to pick a skill from their SKILLS database, making it much easier in the future to obtain proper results on future searches. Our SKILLS table was compared with the Sendouts SKILLS table and we were presented with three lists. First was a list of successful matches, where our existing skill matched one of their existing skills. We had to go through this to make sure that all of the successful matches were indeed matches. The second list contained the unsuccessful matches, where our existing skill did not match any of the existing skills in the Sendouts database. Our group went through each item on this list as well and had to make one of three choices on each entry. 1 – Make a case to add the skill to the Sendouts SKILL table. 2 – Turn the unsuccessful match into a successful one by choosing an existing Sendouts skill to match up with. 3 – Leave the match unsuccessful. The third list was a complete list of the Sendouts SKILL table consisting of 18 pages of printed material. We all went through this list thoroughly and found we were able to make numerous suggestions as to the proper categorization and standardization of this list.

I have a test station setup on my machine and have run some parallel searches using my existing database and the new Sendouts product. I am pleased to say most results are satisfactory and usable.

As stated in Part I, this product is still in beta version. They are making some revisions prior to us going live next week sometime. By the time you read the next article in this series we should all have been using the product live for at least several weeks. Will keep you posted.

 Tip of the month – Communities

Communities are one of the best places to find passive candidates.  The AIRS Search Guide, which I reviewed in last month’s issue, covers the 3 largest communities: Tripod, Angelfire and Geocities, but there are others worth searching as well.  Some examples include:

 America Online, Bolt, Bookplace, Chick Pages, CompuServe, gURLpages, HotBot Homepages, iVillage, Netcom, Other Internet Providers, Prodigy, R’Home Pages, The Doghouse Pages, WhoWhere? Pages, and Women.com.  Add these to your browser and happy hunting!  A link to a site with the URLs for these communities is included below: 

http://hp-partner.whowhere.com/hp/excite/Online_Communities/