October 2001 Column

CONEXPLUS – REVIEW 

Never heard of ConexPlus, I am not surprised as it is a fairly new entry into the crowded Recruiter/Contact Management/CRM category of software products. Make sure you give this one a look - it definitely offers solutions you may never have considered. I believe more recruiting and placement companies are using some type of advanced automation now than ever before and the ones that aren’t are probably looking around.  ACT, Goldmine, Access...all big losers in our industry in the last several years. There are so many options. A newcomer has to have something the others don’t to have any impact in this market, which is why I chose to write about ConexPlus, as I feel it is an excellent product and although new, will appeal to a lot of people. 

ConexPlus is a client server application written to help manage your candidate and customer relationships. In addition to the standard screens for candidates, clients, and job orders, there are many built-in processes that exist to help streamline your business. One thing that I really liked was that is has the look and feel of MS/Outlook, a program I use daily and am very familiar with. It has the same three-pane interface with a view bar on the left, a folder list in the middle and the business end at the right. ConexPlus is very easy to navigate and understand. Another familiar interface item, also like Outlook, is the tree-view presentation of your data. You have quick access to all your data treed out in any view you want.  Talk about an easy way to see what you have going on.   

The bar on the left is your list of “views” a very important concept in this database. Job Orders by Category; Candidates by Job Category; Submissions by Candidate; Submissions by Job Order; Saved Searches w/Results; Active Candidates...all one click away. Then, these views can be filtered by various fields. I especially like the Job Order view that lists job orders in colors showing their current submission levels. Red is for zero submissions, black is under the threshold, and blue is at or above the threshold. You set the threshold.  For anyone with consulting employees, there are views for that as well. Another big plus for me was it’s solid integrated with MS Office 2000’s MS Outlook 2000 and MS Word 2000. Email templates can be setup much like a document mail merge in MS Word, allowing you the ability to send an endless steam of emails to your staff, candidates, or hiring managers. 

Regarding candidate data entry I liked the fact that you can attach both original and formatted resumes to each record, and then email these resumes directly from the record. You could also designate a candidate as a hiring contact as well, something that happens to me a lot. Again, if you do any hiring of consultants, there are also sections for each candidate regarding employment and billing information. 

It has a calendar and an excellent “task” feature built in. Rather than using MS Outlook’s tasks, ConexPlus allows a specific task to be a stand-alone task, or a candidate, job order, company or company contact related task. Opening these tasks also opens any associated records. A big plus for me, as one who has employees, is that you can also assign tasks to employees. They are color-coded as well, as to their urgency.  There is excellent flexibility in setting up your system. First, and of great importance, is that all of your drop down boxes are totally customizable, from you skills, to candidate status to job categories. This software is for any industry. Also, you can assign default values for new job orders, companies, and candidates, set the captions on the user definable fields, set file locations for system resumes and email templates, etc., set the search path on the resume locations.  You can put into place customized procedures that will occur following certain events including what happens when a job order is closed, a candidate is placed, or a candidate is no longer available. You can also set codes that denote whether a candidate was submitted, interviewed or hired.  Advanced searches are allowed on companies, job orders, and candidates.  Candidate lists can be saved from an advanced search, and you can work from a list of candidates removing them from the list as you call them.   

Configuration is probably the most flexible I have seen. This system can be run as a stand-alone, local, single-PC system (although there will be features you will never use), a local, networked system (in-house Windows/NT Server and SQL/Server required), or it can use the ASP model where your application is hosted by ConexPlus for a monthly fee per user (MS/Office 2000 required-for templates). For the local configuration, there is a one-time charge ($1,500.00 per user) and annual maintenance fee (15% of the license fee), very reasonable by today’s standards. The license fee goes down from there depending on the number of users. ASP pricing starts at $95.00 per month per user and goes down from there to $75.00 depending on the user count. 

Last, but not least, is the fact that, Jake Amir, someone who has been successfully placing both permanent employees and contractors for many years, designed and oversees the development of this software. This is not some software company hopping on the recruiter software bandwagon. Jake has run a successful IT consulting and permanent placement organization here is St. Louis since the middle eighties. This database grew out of his need for a database that helps you to manage your desk, utilize your resources and increase your billings, not simply somewhere to store your names and phone number. I think he has done that. 

Anyone interested in more information on this product can visit their website at www.conexplus.com, you can send Jake an email at JakeA@ConexPlus.com, or you can reach Jake via telephone at (314) 503-5325. 

AIRS eLEARNING – CLIENT DEVELOPMENT - REVIEW 

Client development was the central issue in Steve Finkel's excellent article: Working a Desk in Turbulent Times, on the cover of the July TFL, so Mark and I both attended the new AIRS Client Development class in August to see what value AIRS can bring to the discussion.  I'll start off by saying that Mark and I were skeptical.  After all, AIRS is primarily known as the industry leader in Internet recruitment training to identify passive candidates, not for the client side of the business.   

AIRS opened the class with background to acknowledge that the agency world has changed from a scarcity of candidates to a scarcity of job orders. They align themselves with Steve Finkel's view, stated in the July TFL issue: "Only in a state of extreme necessity should a recruiter even consider totally changing areas of specialization", and essentially poses the question: If you are in a truly "dead" industry specialization, will you choose to starve, or will you use new techniques to find clients who need your help and make some money?   

 AIRS rejects the idea that "nobody is hiring" and offers 3 alternatives to recruiters:

 1. Find better candidates

2. Develop a new channel for existing candidates

3. Find a new or adjacent industry sector that is in an active hiring model 

Along with these alternatives, AIRS offers an 8 step roadmap to the job orders that begins with an honest appraisal of your current clients and candidates to address the question: Can I make money with these clients and candidates today?  If so, AIRS encourages you to: 

On the second point, AIRS walks you through how to research companies and industries to identify who is growing and in need of talent.  Mark and I both liked this section of the class. We utilized at least a couple of useful Internet sites that we were previously unaware of that make this type of research easy for almost any recruiter to perform.   

AIRS offers two approaches to finding new clients:

1. Market your best candidates - (nothing new here).

2. Choose a hot vertical market and establish a brand new practice or sub-practice.  While this is not a new idea, AIRS does walk students through Internet based techniques that quickly identify industry sectors, which are aggressively hiring. 

If you are open to looking at a new specialization, AIRS demonstrates how to quickly identify today's hot sectors, become an industry expert, develop an impressive candidate pipeline, and identify hiring managers by constructing a virtual org chart.  The class then covers how to build lasting relationships in your new industry sector with the goal of becoming the recruiter of choice, and how to leverage your early client successes into a network of new clients in your new industry niche.  

I asked Tim McKegney, AIRS' Director of Sales, if this class signaled that AIRS was entering into competition with our traditional industry trainers.  Tim's position is that the Client Development class leverages AIRS' strengths in eLearning and Internet research techniques to meet a need of many of their agency clients and that AIRS does not intend to compete with our traditional industry trainers on the many other topics related to running a profitable desk. 

The class was given by Tracey McGinnis, an experienced AIRS trainer. Although we couldn’t see her…she sounded great and you could tell she was an expert in this material. If there was a negative it was that the class session seemed too long. It lasted close over four hours. Even with a couple of breaks it was hard to sit still for that long, especially during a workday afternoon. Maybe a couple of shorter sessions would be better. 

AIRS puts out very high quality class that will undoubtedly improve as they gain experience teaching it and refine the material.  The class is available over the web, from your home or office, with full audio and video support.  The cost is $595 and registration is available at http://www.airsdirectory.com/products/registration/, or by calling 1-800-466-4010 within 24 hours of the starting time of the class you want to attend. 

POSTCARDS FROM SPACE, 2001 – REVIEW 

Thank you Peter Weddle for the opportunity to review your book, Postcards from Space, 2001. The cover of the book says it is a primer on Internet Recruiting…a type of book reviewed many times in this column. I truly appreciate unexpectedly not getting what I expected. Almost every book we have reviewed for this column in the beginner or ‘primer’ category offers a lot of specific techniques and pages and pages of URL’s that are out of date very quickly. Peter leaves that detail work to others and loads you up with pages and pages of ideas, Internet Recruiting ideas…good ideas. As a matter of fact, The Washington Post has described him as "a man filled with ingenious ideas."  I wish someone would say that about me.  

Backup…Peter Weddle is sort of a competitor of ours as he also writes a column about Internet Recruiting for CareerJournal.com. This book is a collection of essays that formed the basis for the columns. Per their write-up “These columns probe the strategies, concepts, techniques and culture of online recruiting and provide a candid, unbiased assessment of what works and what doesn't.”  Since this was not the type of book that you sit down and write, being compiled over a period of time, you notice repeated themes…you can tell what is important to him. 

He advocates striking a balance between large pay services and smaller, niche services. He says to use, but not abuse, these large Internet sites like Monster, Headhunter, Dice…never rely on them and if you do use them to combine quick action with a professional approach and image. 

He advocates making the best use of your company website as a recruiting tool. Give people the information they need to choose to work with you. Sell yourself, not as a used car salesperson, but as a polished, e-savvy professional. 

He advocates better communication. He says to respond to all who respond to you. I really thought about this one. I probably delete 15 resumes to every one that I keep and contact. Replying to them all would be very time consuming. Conversely, I waste a lot of time fielding telephone calls from people who sent me their resume, and are wanting me to talk with them about a resume I already deleted. I hate that. I am wondering now if I sent a simple “no thanks” note to everyone if that would head off a lot of those calls. 

He advocates that any Internet Recruiter be expert in both Internet technology and recruiting. Don’t ban your employees from using the Internet to network and recruit people in favor of an in-house specialist. Conversely, don’t bring in an Internet Recruiting expert that is strong in Internet knowledge but weak in recruiting experience. You need both and I couldn’t agree more. 

He advocates having a good web image. Don’t send a one line, mass mailed, email stating: Send Your Resume. Polish it up a bit by customizing your email to your target and get those candidates you competition doesn’t. 

He advocates a lot more as well. As I said before…a lot of good ideas in this book…but you’ll have to buy it to learn more.  

It is easy reading that takes a night or so. I’d tell you how many pages it has but it doesn’t have page numbers (about a half inch), or a table of contents or index. You just start reading and stop whenever you stop. This book normally costs $24.95 but Peter has graciously offered a $5.00 savings (20% discount) to the Fordyce readers. To order, visit his on online order form at: http://www.weddles.com/bookorder.htm and simply fill in $19.95 (rather than $24.95) on the order form and mention Mark Berger in the Comments section. Anyone with any questions can reach Peter via email at pdw@weddles.com. 

INTERNATIONAL RECRUITERS - WORLDATONCE.COM

 

I saw an ad for this company in some PC magazine and just thought I would mention them, as they seemed like a good resource for any recruiters with an international desk. They claim to be the first online service where one can perform an international company search without having to jump from one specific country directory to the next.

 

From their ad: ”We are here to provide the customer with the most up-to-date and easy-to-operate service to meet their needs and to help them foster business-to-business relationships. At www.WorldAtOnce.com the world, and information on over 40 million of its companies from over 200 countries, is truly at your fingertips.

 

They offer subscriptions plans ranging from 200 records per month for $14.50 per month to 3000 records per month for $45.50 per month. There are additional charges if you exceed your allotment. I have not tried this service myself but offer it as a potential resource for international recruiters. Check them out at www.worldatonce.com.

 

DIRECTORYSERVICE.COM

 

Need a quick look up for phone number. Try this site. Type in the name, city and state and get back the number you are looking for. They also offer a reverse lookup feature whereby you can type in a telephone number and get back the owner of that number. Looks like a good service but I put in my number and did not get my name back…just to let you know. Maybe you will have better luck. Check them out at: http://www.directoryserviceinc.com. They claim to be the web's most comprehensive database of addresses and phone numbers. 

TIP

 

Here is the resume-searching string I use whenever I go directly to the search engines (this one in particular is for AltaVista) to look for resumes…

 

(title:cv OR url:cv OR title:"curriculum vitae" OR url:"curriculum vitae" OR title:homepage OR url:homepage OR url:resume* OR title:resume*)

 

Go to the Advance Search page at http://www.altavista.com/sites/search/adv, copy and paste the above text into the “Boolean Query” box, hit the search button and you get over 3.2 million resumes, some right in your backyard I’ll bet. Add skills and narrow it down to your target group.

 

Until next month.