HALEY
MARKETING
I
was reading my recent copy of Network News, the Top Echelon network newsletter,
and noticed an excellent article on building client relationships by David
Searns of Haley Marketing. Thinking client relationships is what it is all about
right now I decided to give them a ring and see if any of their services would
be appropriate for the Fordyce readers. I am glad I did as they do have at least
one very slick service available to the recruiter community.
Haley
Marketing designs unique, custom marketing programs to help businesses in
competitive markets clearly stand apart from the competition, stay top-of-mind
with decision makers, and nurture life-long customer relationships. They
specialize in relationship marketing programs for the staffing and recruiting
industries.
For
this column I will write about one of their flagship products, HaleyMail, a
permission email marketing service that beats out the competition for sure. It
is a web-based service for building relationships with both candidates and
clients. It allows you to easily keep in touch with the people important to your
business, add value to your service and get the results you want.
HaleyMail
is a fee-based service whereby you log into the site with a user name and
password and create an email message, manage your list or anything else you need
to do. You have two databases. One is for your candidates and the other for your
clients. It is up to you to enter the names and email address of whomever you
would like to send emails to as they do not create the mailing lists for you but
simply manage them. So...your first step in using the service would be to create
the mailing list you want to get started on. Let’s say you have a list of a
couple of hundred candidates you would like to keep in touch with. Hopefully, it
is in some type of database already...maybe an Excel spreadsheet or Access that
you can upload to the server.
Once
your list(s) are created you can begin the process to develop your e-mail
marketing. Custom content, written
specifically for our industry, is provided on a monthly basis as part of this
service.
When
you first get started with HaleyMail, you have to pick a “theme” for your
marketing. There are currently four themes...each containing a suite of articles
or “content” specific to your target audience. In addition to these themes,
Haley Marketing can custom tailor a campaign with content for most industry
niches using a 3rd party database of more than 10 million articles.
As
for the themes, the first is called “Simple Move”, and it is designed to
sell the strategic value of staffing. “Lifesavers” is designed to sell to
the order placer level with the idea that the right staffing firm makes life
easier. “Great Ideas” promotes the value of staffing as a means to improve
performance. And finally, “Technical Staffing Solutions” is designed for IT
and engineering staffing firms.
Each
month, Haley Marketing provides new content for each of the themes.
However, if you should happen not to like a particular article, each
theme has a number of content items you can choose from as an alternative. For
example...if you are creating a mailing to go to you clients (employers) you
might select the Lifesavers theme and are presented with a list of email content
items of possible interest to that group. Included in the lineup are articles
titled: 10 Ideas for Better Staffing Results; Staffing Survey Results; Easy
Everyday Morale Boosters; or Experience Counts! Appreciating the Over 40 Worker.
There are many, many other content topics to choose from. These are all article
written by the Haley Marketing personnel and available for you to send to your
clients. There are literally dozens and dozens of content items to choose from.
Something for everyone. When the client gets the email it looks like it came
directly from you.
Once
you pick the content for your mailing, you get to set up the e-mail that will go
to your clients or candidates. Haley Marketing provides starting text, and you can customize
the subject line, recipient information, sender information, and whether you
want to send your mailing in plain text, html or both. You then get to preview
the e-mail message and then schedule it for sending. The message is sent
complete with a “remove” link to comply with federal regulations.
The article itself is linked to the e-mail and appears on a web site that
looks and acts just like it’s your web site.
When people respond, they are responding directly to you.
Talk
about an excellent way to keep in touch with all those people important to you
and your business. It’s easy...it’s automated...it’s professional. Think
about all those hundreds of candidates you have. I know how hard (impossible) it
is for me to keep in touch with all of them. Think of the dozens of employers
you have placed with over the years...keeping in touch...another impossible
task. HaleyMail gives you an easy to keep in touch with everyone with a few
keystrokes. Keeps your name and company in front of them and at the same time
offers them information helpful to them without the hard sell tactics many
employ.
Haley
Marketing Group also offers a free newsletter, The Idea Club, that is full of
great ideas to make your company more profitable containing proven techniques
for creating customer relationships. You can sign up and receive this newsletter
by clicking the link on the Haley Marketing home page (www.haleymarketing.com).
Pricing...there
is a $395 start-up fee to set-up your HaleyMail account and provide training.
The monthly service starts at $320 and includes a monthly e-mail newsletter for
clients, a monthly e-mail newsletter for candidates, a HaleyMail account
(standard web site template included), hosting of your HaleyMail web site and
data and exclusive rights to your HaleyMail theme in your market. There are also
multi-theme and volume purchasing agreements available.
My contact for this article, David Searns, President of Haley Marketing Group can be reached via voice at 888/696-2900 or via email at dsearns@haleymarketing.com. Also, please visit the HaleyMail website at www.haleymail.com.
RESUME
DOCTOR
Resume
Doctor, www.resumedoctor.com, is a resume consulting service that caters
to our candidate base. I would not normally write about a service like this but
in my inbox recently was a request for the things I hate most about resumes.
Like most of you, I have spent many; many hours over the years reviewing one
resume after another and have developed strong feelings about how a resume
should look. Evidently, I am not alone as Mike Worthington, the proprietor of
Resume Doctor, spoke with over 500 recruiters from all walks of life about the
subject and developed a list of the top 20 things recruiters hate most about
resumes. For your information, Mike has given me permission to reprint this list
for this article. Send this to your candidates, please, and let’s all waste
less time in the future. Here is the list:
1.
Spelling Errors, Typos and Poor Grammar
2.
Too Duty Oriented – A resume that reads like a job description and
fails to explain what the job seeker’s accomplishments were and how they did
so.
3. Dates not included or
inaccurate dates
4.
Contact Info - none or inaccurate contact info, unprofessional email
addresses
5. Poor formatting -
boxes, templates, tables, use of header and footers, etc
6. Functional Resumes as
opposed to writing a Chronological Resume
7.
Long Resumes - too long
8. Paragraphs - Long
Paragraphs instead of Bullet-points
9.
Unqualified Candidates - Candidates who apply to positions in which they
are unqualified
10. Personal Info included not
relevant to the Job
11.
Employer info not included and/or not telling what industry or product
candidate worked in
12.
Lying, misleading (especially in terms of education, dates and inflated
titles)
13. Objectives or Meaningless
Introductions
14. Font Choice - poor font choice or
style
15.
Resumes sent as PDF, ZIP files, faxed, web page resumes or mailed - not
sent as WORD Attachment
16. Pictures, Graphics or URL links
no recruiter will call up
17. No easy to follow summary
18.
1st or 3rd Person - Resumes written the 1st or 3rd Person
19.
Gaps in employment
20.
Burying important info in the resume
I
also wanted to mention they do have an affiliate program whereby you can get a
finder’s fee for any candidate you refer to Resume Doctor that purchases their
service. You won’t get rich but it could be helpful for your candidates from
time to time. The link to the affiliate program information is www.resumedoctor.com/affiliateprogram.htm.
Mike
also writes a weekly column for Net-Temps (www.net-temps.com),
one of the oldest and largest career hubs on the Internet. Go to www.net-temps.com/crossroads/index.htm?this=2
for the articles.
Anyone
with any pet peeves of their own or that have any questions or comments can
reach Mike via email at mike@vtjobs.com
or voice at 802-865-4243.
CareerXroads
- FYI
CareerXroads,
who we have written about and quoted in this column before, has a monthly
newsletter free for the asking. This newsletter keeps you informed of special
events, services and staffing technologies of interest to recruiters and job
seekers. You can also ask any Internet related job question here. I read their
newsletter each month and you should as well. They promise not to sell, trade,
barter, or give your e-mail to anyone. Sign up at http://www.careerxroads.com/registration/index.html.
SearchFirm.com
They
say they are the largest free web site connecting corporate HR departments with
the recruiter community around the world. Recruiters can enter the site and add
their search firm to the listings…for free. Employers then go to their site
and seek out the search firm best suited to their needs based on the information
in your profile. Employers can search for you by region or specialty.
To add your free listing…go to www.searchfirm.com
and click the link in the middle of the page to add a new record. Can’t hurt.
TALENTHOOK
UPDATE
Straight
from the email…updates galore for one of the premier passive candidate search
tools available. Check them out at www.talenthook.com.
Google: We
have mapped the Google search engine to augment your open web searches.
Microsoft Word [DOC] Resume & CV Search:
MS Word is the
next most common resume format, after HTML and plain text. This exciting new
Internet search finds resumes and curriculum vitaes written in the MS Word [DOC]
format and returns them as HTML.
Acrobat [PDF] Resumes & CV Search:
You are probably
familiar with Adobe Acrobat files. Now you can find resumes and curriculum
vitaes in the Adobe Acrobat [PDF] format and read them as HTML.
DICE - New Interface: DICE is migrating its users over to its new and improved
interface. When DICE moves your account over, simply use the "DICE - New
Interface" resource. The old interface is still available as "DICE -
Old Interface". Hint: New accounts have 2 login words (Email &
Password) and old system accounts have 3 (DICE Id, Username & Password).
HeadHunter - CareerBuilder: HeadHunter was bought by CareerBuilder several months ago. Their
new interface is now stable and we have mapped it. If you are searching for
resumes on HeadHunter, please use CareeerBuilder now. We will leave HeadHunter
up for a little while to ease the transition.
Medical Informatics Assoc: This is a good source for medical related technologists.
HELP
ME…PLEASE!!
Even
in this slow economy I still get an amazing number of calls and emails regarding
recruiting software. As you all know I am continuously reviewing recruiter
(ATS) software for this column and do plan on continuing to do so.
However…I would like to do a better job in the future. I am going to create a
simply form containing a very few questions regarding recruiter databases. I
would like to hear from each and every Fordyce subscriber…that means you.
I am going to ask what database you use currently, your level of satisfaction
with that database, and then I am going to ask the things you like most and like
least about that database. I will compile and publish the results in a future
issue of Fordyce…sometime in the next few months, but I will give a status
report in next month’s issue.
Please
visit www.swatrecruiting.com and
click on any graphic to enter the site. At the bottom of the home page is a link
– ATS Software Survey. Click on this link to retrieve the form…fill it out
then click the submit button. Won’t take long…promise…and it will be a big
help to us all. Once I get this information compiled I can offer better ATS
reviews, as I will have a more standardized approach.
Regarding
those calls and emails…keep them coming, as I am always happy to help out.
But…I do wonder how much assistance I can give in these situations. I have
reviewed many, many software packages but since I have such a limited amount of
time with each one I never get to know any package very well. Furthermore…in
order to properly recommend any software package one would normally need to know
a lot more about a given agency than I normally know. Just so you know.
WORKPLACE
DIVERSITY
For
any of you that are diversity recruiters here is a site you might want to check
out. I know nothing about them as I received an unsolicited email from them but
wanted to share the info with anyone who has an interest. Straight from the
email…
“I
wanted to share some information with you regarding www.workplacediversity.com
an excellent resource for diversity recruitment and branding. I am interested to
know when you will be looking at different websites to enhance your recruiting
efforts.”
Dan
Honig, COO, was listed as the contact person and can be reached via voice at
973-992-7311 or via email at dhonig@workplacediversity.com
TIP
– OUTLOOK USERS
This
month’s tip is very simple and easy to do. It is an MS/Outlook tip and
although I am sure this trick works with other mail programs I do not know how.
But for Outlook users…it is very handy. It is simply what they call a
“read” notification. For those that send a lot of emails…you never know if
the person you are sending the email to ever reads it. Now…you know. Whenever
someone read an email you sent them you get an email from them…without them
even knowing it…that the message was “read” and when it was read. This
clues you in to who is reading the emails you send them and then not getting
back to you. It also lets you confirm that the email address is good. Also, for
those who peruse ads for job leads…you can sometimes get information not
available to you in the ad. Let’s say you are asked to send resumes to info@abc.com.
Not very informative but if you send an email to that address you will get a
read notification from the person reading the email you sent…often including
the email address of the individual responsible for reviewing the ad responses.
Setting
it up in Outlook is easy. On the menu bar, click Tools, then Options. Click the
Email Options button then click the Tracking Option button. Check the box
“Request a read receipt for all messages I send”. That is all there is to
it. If you like, there is also an option to decline “read” requests from
people who send you messages.
Very interesting to see who is reading and not responding to your emails.