January 2003 Column

ASKSAM – Resume Tracking System 

The major problem with most of the recruitment databases is that they are too complicated. Most try and be all things to all people and can't. I look for simple and found it here with the Resume Tracking System from askSam Systems of Perry, Florida. The software is a great tool that simply imports your resumes into a database then uses an interface to search the text of those resumes for the keywords you need.  

To mention a negative up front this software does not perform any type of data parsing. Each resume is imported into a file with a corresponding data entry form. You have to manually fill out any fields you need for each candidate, which can be anywhere from zero to dozens of fields per candidate, depending on your needs. If all you want is an easy way to search your resumes for skills why use a product with all the bells and whistles you will never use. All data entry forms are totally customizable...add new fields or delete existing fields at will.  

Importing a file is as simple as clicking on an Import menu item and the resume is pasted into your resume database. Once your resumes are in the database you use a simple search interface to perform the keyword search and are then presented with a list of matches for further review. You can also keep an unlimited number of notes for each candidate. They also have a Power Search feature enabling you to run precise searches against the custom fields you fill out for each candidate, if any. You can search for any word, phrase, number, or date, or, combine your search terms with the Boolean operators AND, OR, and NOT, and use wildcards, fuzzy searches, proximity searches. Once the resumes are in the database you can use the full-featured WYSIWYG word processor to edit and format the resumes. A mail merge feature allows you to send a resume to multiple companies or process letters to applicants. 

Besides importing entries from word or text documents, you can also scan or type new data into the system. Also, included are applications to track almost anything including job orders, employee skills, names, and addresses. Reports are pre-defined listing job requisitions, open positions (by company or by location), experience and other information as well.

Overall, an excellent product. It doesn't do everything some of the other database products do but doesn't try to either. Their list price is $595 for a single user. There are additional fees for network users and premium support. They do offer discounts for multiple licenses. If you are in the market for this type of product I suggest you visit their Web site at www.askSam.com and download a trial version of the software. Installation is simple. You can also reach
Marlinda Bullock at 800-800-1997 or 850-584-6590 or via email at marlinda@askSam.com.  

What’s HOT and what’s NOT for 2003!

By Frank G. Risalvato, CPC CEO of IRES, Inc. 

We are once again happy to announce that Frank G. Risalvato, CPC and CEO of IRES, Inc. (http://www.ires.com) is able to contribute an excellent article to this month’s column. We continue to appreciate Frank’s kind assistance. He writes about www.candidateseeker.com, an Internet related service that may be of interest to the Fordyce readership. Here it is: 

Let’s face it: The “honeymoon” with Internet job boards is over.   

The futility and unevenness of the playing field was made more evident then ever when I spent an hour with a Hotjobs.com rep recently for latest “tips and tricks tutoring” on their web board.  At one point I was shown a “trick” (Is it really a trick when the same technique is being taught to thousands of users!?) as to how to get my ad to rise to the top of the primordial soup. The rep instructed me how to insert “html tags” in a manner which created an invisible field of “relevant keywords” in a white font on white background which would tickle the search engine’s fancy thus making the ad surface to applicant’s eyeballs more frequently.  

To those of you that have created web sites and wanted to get it recognized by search engines, you already know this is the oldest, dumbest trick in the html coding book.  It’s one employed by some of the tackiest web sites and the reason why your search results often steer you to the same non-relevant sites when using certain search engines. Thankfully most good quality search engines were quick to get on to this and ignored or banned the employment of such “keyword spamming” techniques.  

What gets my goat is that this coding technique is ONLY available to those who subscribe to Hotjobs.com packaged membership plan that runs at about $4,500 or so for one year.  In other words anyone else posting via the single pay-per-post basis cannot use the keyword-spamming trick (as its known) which in effect would significantly diminish the viewing power of your ad.  Yet you’d never know this unless you spent an hour or two with an insider as I did!  For encouraging such techniques, which in my opinion promotes an uneven playing field while inviting abuse, I declare Hotjobs NOT so hot! 

Now for what is HOT (and possibly much more worth your time!): 

I tried a new service offered by www.Candidateseeker.com and was favorably impressed. Candidateseeker.com’s president and founder Stephen Reuning states he has received a patent on his new use of spidering technology.  Having said this it should be known the folks working for the PTO will give you a patent for inventing the shoelace “bow-tie” if one hasn’t already been issued! You don’t necessarily have to invent something to get a patent, you just have to be clever enough to be the first to register your use for it!  

Candidateseeker.com seems to operate like a souped-up, warp speed version of Mailharvester.  For those of you unfamiliar with Mailharvester (www.mailharvester.com)  it’s a program which you download onto your local pc harddrive. It then acts as your own personal world wide web search engine.  You can enter very specific search criteria. For example you can have it find all web pages that have the keywords “electronic engineer” and “consumer products” along with “testing” or “lab” and perhaps “resume” and then run the program. Depending on your internet connection speed (if you have dial up be ready to let it run all night!) it will begin collecting (a.k.a. “harvesting”) all the email addresses having any association with those “returned” web pages it finds matching your search string.  The results are two databases, one containing the web pages returned and the other containing the email addresses.  On faster DSL or cable you can find your self having harvested thousands of email addresses in an afternoon or left running all night. Your email list could now become the target market you may want to push your job ad out to.   

A number of problems arise from this practice however.  Depending on quantity you may be restricted by your ISP as to how many emails you can send before triggering a spam alert (I’ve tried 800 with mine and so far no trouble but haven’t pushed it beyond that).  Should your ISP let you get by with emailing to thousands, you may be seen as a spammer by the recipients … not good for image building. And for those of you on dial-up, as I have at my rural home … fuhgeddaboudit!  

Mr. Reuning states candidateseeker.com has many built-in controls that eliminates any appearance of spam and ensures those who do respond must do so in a way that indicates a heightened interest in your ad.  In sum, candidateseeker.com states its like having a room full of web servers and computers and high speed internet cables whirring away simultaneously for you instead of your small desktop doing it on its own. Reuning indicated he was able to convince major web site operators such as AOL that its filtering and anti-spam controls were good enough so as to permit its spidering technology to access the member’s pages of such sites.  

I decided to try it by posting one of our nearly-impossible-to-fill “backburner” insurance underwriter positions and sure enough, I received about 10  replies over a three-day period. Each included a MS Word resume attached to the reply email. It was nice to have the original MS Word document as opposed to the Hotjobs and Monster custom engineered resumes arriving in HTML formatting which always requires a second request for a clean resume copy which was an eliminated step here! All had close-enough insurance experience and were friendly and thanked me for thinking of them (imagine that!). One was a  “bull’s-eye” whose resume is being considered for three clients. And the truly wonderful thing about this is the candidate does NOT have his resume on any site currently! So I have no competition with this candidate.  Apparently he did have it on a site earlier this year, withdrew it, but candidateseeker.com kept the resume in its own massive database making this currently “off the board” candidate available to me! 

As an added bonus I was able to negotiate a special deal for all Fordyce subscribers interested in giving this new technology a this a try:   

If interested send your well-written job ad (mine was about four paragraphs) to sales@candidateseeker.com and mention you read about it in Fordyce and the already reasonable $159 charge per single ad will be waived for your first ad!  

CPA Career Center 

CPA Career Center is a career hub catering to accounting and finance professionals run by the AICPA, The American Institute of Certified Public Accountants. In addition to having a resume and job order posting service they also serve as an information resource to the industry providing news headlines, industry events and announcements, industry conferences and seminars, resources and solutions. Straight from the email and Web site. 

A distinctive database of accounting professionals with the skills, qualifications and experience you require

Management tools let you post, edit, and delete positions at any time

Automatic pre-screening and sorting of candidates

Instant email alerts when matching candidates enter the database

Just $200 to post your open positions. 

Anyone out there specializing in placing accounting and/or finance professionals should at least visit this site at www.cpa2biz.com.

Tip

 

This month’s tip is by Shally Stecler;. CEO of JobMachine, Inc. Shally has shared a number of excellent tips with us over the last year or so and we continue to appreciate his assistance from time to time. This months Shally teaches how to locate the names of business executives that are in the public domain. Here it is: 

Finding Execs in the Public Domain

Executives are key corporate figures in the public domain. In an information society like ours, many details about an organization's executives are in demand and publicly scrutinized.

Because of this, it's very easy to find out who's who in corporate leadership by putting together the jumbled details. We can form a very good picture of who an executive is, where they are and what they do.

The challenge is not in finding a bunch of names corresponding to some companies, that's "easy street." The real test is in identifying who makes the exact types of decisions needed and who would be a fit for the open position we have.

We learned in the last issue that executives are frequently revealed in detail on annual reports. However, companies not publicly traded, non-profits, privately held companies, partnerships, new ventures and many offshore businesses are not required to release annual reports. That's not the end of the line, however. With a little more work there are other ways.

News Sources

Virtually every company takes advantage of the free publicity and marketing opportunities afforded by the press. By announcing accomplishments and changes, including new executive assignments, they inadvertently reveal small pieces of the puzzle of an executive's full picture. Executive data snippets can be collected from many published sources like press releases, newspaper and magazine articles, and white papers.

Search engines are a good starting point to source data about a specific organization's executives. A simple search string including the company name "British Petroleum" and the keywords: Joins, Executive, Vice and President will reveal about 200 pages of data about executives who currently are or at some point were part of British Petroleum leadership. Depending on the size of the company or their Internet notoriety, we can easily replace the company name and the string still works. For example, from Google:

"TOSCO" Joins Executive Vice President

Reveals about 100 pages of data on TOSCO Executives, the Phoenix-based oil services company that owned Circle K and "76" among others and is now owned by Philips 66. However, replacing TOSCO with Cisco Systems yields over 2,500 results... far too many to be valuable. In this case, we just add a couple of skill-based keywords like Real Estate, Controller or Asian Sales.

Corporate Website

 

Executives can often be identified directly from their own websites with a straightforward search. It takes just two commands, but requires a little preparation. First we must identify the exact corporate website address, then make sure we want executives from the parent company and not a separate subsidiary, branch or division. For example, a search for Chevron executives leads us to find that Chevron is actually at www.chevrontexaco.com. We use that, plus the "intitle:" command like this:

site:chevrontexaco.com intitle:executive

This will work most of the time but not always. The search is effective replacing chevrontexaco.com with phillips66.com but not with bp.com. Primarily this is due to different countries' approaches to public information. Remember, BP is a British company. However, even in a European company there are other very revealing sources inside the corporate site.

News and press releases can contain information the company needs to make public for legal reasons, or simply to keep investors informed. The keywords News and Press are very useful. We still need to what the target company website address is and of course something to identify who we seek. For example:

(news OR press) site:bp.com vice president

Reveals approximately 24 pages of information about British Petroleum Vice Presidents. More specifically, adding the keyword finance as in "(news OR press) site:bp.com vice president finance" we identify pages which quickly tell us John Buchanan is the CFO and Greg Coleman is the Vice-President of Investor Relations reporting to him. Now we can search for those names specifically.