May 2003 Column

Bullhorn Staffing 

Bullhorn Staffing is a 100% Internet based applicant tracking ASP we have written about in this column before. A strong continuing interest in this software category from the Fordyce readers and a lot of new and useful updates to this package, including substantial upgrades to flexibility and integrations features, warrants another look.  

This software system seems to do a good job in integrating sales, recruiting, marketing, data mining, management reporting, and back office integration. At first glance it seems to be laid out in an intuitive manner and is very easy to use. I also wanted to mention the entire user interface is customizable according to the way you do business.  

I wanted to mention first how they had integrated a complete email system into their software. This is a boon to anyone, like me, who uses email extensively. There are other systems that allow you to attach email messages to a record but you have to save the message first and then attach it to the record. Here the entire email program is integrated so all your communications with each candidate or contact automatically becomes part of the database record.  

On logging in you get the Bullhorn desktop, which has an integrated calendar with all your tasks for the day in plain view. Your hot candidates, client contacts and job orders are also highlighted in the desktop view, as are notifications of any new emails in your inbox.  

New candidates are easy to add manually but nothing will beat the ease of simply emailing a new candidate’s resume to Bullhorn and have it automatically parsed for contact info and skills and then added to the candidate database immediately. Their search engine offers an extensive array of search parameters mirroring the information on the candidate entry form, which, surprisingly, not all of the ATS search engines allow. From the Candidate’s menu you can also access all of your saved queries, which when run, generate updated results each time or, you can access a group of candidate lists, in which the entire list of names is saved as a permanent record for future reference. Another candidate related feature I like is their distinction between a “lead” and a “candidate”. There is a separate area for website resumes, unsolicited emailed resumes, extra ad responses and stashed resumes of passive candidates that have not been “processed” so can’t actually be called a “candidate” yet. These leads are searchable as well and can be added to the candidates’ database at any time.  

As always, the clients tab is fairly simple and is related to your marketing / job order contacts. You can easily view a list of all your clients then click each individually for a menu offering activity, contacts, and other client related activity. You can also add new contacts from this view. 

The jobs menu items pull everything together. Outside of adding new jobs to your database and viewing a list of your open jobs and searching them, you keep track of all the resumes that have come up on searches against a job order and also keep track of all the resumes you have submitted to clients for each job order. I like how they have related the placements activity into the jobs area, as that is how it should be.  

In this upgrade they have continued with their “tearsheet” concept that allows a user to easily create a group of resumes to be sent to a client site, as part of a presentation or to another recruiter.  

The service also comes with a great reports feature, including job order, activity, and placement reports, mailing label reports, timecard reports for contractors, business analysis reports and others as well. You can also create and print your invoices from within the product.  

Pricing is customized based on users, usage and level of customization but can range anywhere from $90 per user per month and $200 per user to install up to $150 per user per month and $500 per user to install. I am told that most customers successfully implement Bullhorn in less than 30 days including training, data migration, and any desired configurations.  

I want to thank Greg Hanson, CEO of BullhornSTAFFING, Inc. for his assistance in writing this review. Any subscriber seeking this type of service is encouraged to visit the Bullhorn website at www.bullhorn.com or you can reach Greg via voice at 617-464-2440 or via email at greg@bullhorn.com with any questions or comments. 

CardBrowser 

I was happy to review this somewhat unique Internet-based service of potential interest to the recruiter community. CardBrowser (www.cardbrowser.com) is an online searchable database containing the business cards for thousands of attendees of major technology events throughout the country. The people in charge at CardBrowser attend these major conferences weekly, collect all the business cards available from each conference and then the cards are scanned, converted to text, verified for accuracy, then uploaded to their database. As you might imagine the types of people that have booths at technology conferences run the gamut from sales and sales support personnel all the way up to the executive level. For this reason I believe this service is going to be of most interest to a sales/marketing or perhaps an executive level recruiting service. 

A couple of plusses for recruiters in dealing with this type of data. One is that you have access to a database of what you might call passive candidates (in the sense that everyone is a candidate) that may not even have their resume anywhere on the Internet. You do have a name, direct dial info, mobile numbers, email address, job title and employer name at your fingertips. Another plus is that you have de facto permission to call this person. A lot of credibility is garnered by calling and stating you got his or her card from a conference. Why wouldn’t they call you back…that is why they went to the conference in the first place. They also have an event calendar showing the upcoming events they will be attending. 

The service itself is the simplest interface I have seen to date. You log into the service then select the conference that you would like to see the contacts from. I picked the Computer Security Conference and Expo. Although I left all other criteria blank you can also screen for job titles, companies, states, countries and area codes if you wish. There were 154 business cards from that conference and as I perused them I noted CEO’s, VP’s, Product Managers, Architects, Sales and everything in between. Your results are presented in a list format and a button gives you access to full contact information for each person. A good starting point for any search assignment for a computer security professional.  

The service is not for everyone at $2495 per year but could be a bargain for the right type of recruiting service. My contact for this article, Steven C. Morgan is CEO of CardBrowser and can be reached via voice at 631-262-9100 x100 or via email at stevenm@salesrecruits.com. 

XtremeRecruiting.org

For those who don’t already know I wanted to mention that Bill Vick, former founder and CEO of Recruiters OnLine Network (RON), has launched a new website…”a resource and community site for Recruiters, HeadHunters and employment professionals.” 

For now, Bill has amassed an extensive library of audio interviews with many industry leaders including nationally renowned trainers, publishers (including our own), association executives, authors and big billers all having their own slant on the past, present and future of our industry and probably worth reviewing.

On the short term…online training. They already offer weekly live and real-time workshops and an ongoing Tuesday evening teleconferences conducted by industry leaders.

They also have a very active discussion group on Yahoo that list members can participate in.  

Visit his website at http://www.xtremerecruiting.org/ or anyone can contact Bill Vick directly via email at bill@xtremerecruiting.org or voice at 800-364-8425. 

ExecutiveResumes.com 

They claim to be the largest on-line source of executive level candidates in the US who are earning $75,000 to $1,000,000, and seeking new positions. They say they attract executives from virtually every industry and every country in the world. The majority of their candidates elect not to post their credentials to the larger "job boards" in the industry. 

I haven’t tried the service myself but wanted to mention it, as their service is free to recruiters. From their email: 

For more information, or to sign up for their service, visit their website at www.executiveresumes.com. 

Tip 

Google.com, one of the largest and most widely used Internet search engine, not to mention the search engine with the largest index of passive candidate resumes, has an Advanced Search tips page enabling you to get the most out of your searches. Go to http://www.google.com/help/refinesearch.html and you will find tips and techniques for including a specific word, excluding a specific word, phrase and OR searches, domain inclusion / restriction, language restrictions, date and word occurrence restrictions and other hints as well. If a recruiter uses just one engine for custom passive candidate searches it should be Google.