July 2003 Column

ResumeGrabber

Data Entry Tool for Contact Managers 

Once again I am happy to write about a product by the eGrabber Company, ResumeGrabber, whose products we have written about numerous times in this column. Many of you have sophisticated applicant-tracking systems designed specifically for our industry; however, legions are still using Outlook, ACT!, or Goldmine for their day-to-day recruiting and contact management. For those users, or anyone that needs to be able to quickly and accurately import text or web data into a usable format for later use should think about taking a look at this review for ResumeGrabber Standard, version 3.1...just released. Simply put...ResumeGrabber extracts and captures information from a document or web page, then uses that information to automatically populate a new record in your contact management software. 

You can tell there have been major improvements to the parsing engine in this new release. The new engine is excellent...out of the 30 or so resumes I grabbed in the course of this review I can report virtually 100% accuracy in the captured results...very impressive. I noticed the parsing engines picks up more information. You now have support for multiple phone numbers, websites in addition to the standard information including the phone numbers, email addresses, resume text, the resume itself, and other details you specify. This version certainly retains the ease of use of the previous ResumeGrabber interfaces, while giving you a more complete resume sourcing control solution.  

There is some setup involved but it all goes towards customizing this solution to obtain the maximum efficiency for your particular needs. The Options menu is where all this happens. You set up the capture in either word (rtf) or html formats but better yet...you can choose how to name the file and also choose a directory for the saved resumes. I was able to create a new directory on my hard drive for my grabbed resumes and will be able to search those resumes in the future. You can also save to a networked drive if you share your information with other recruiters. 

The Destination Tab is critical for the power users. Not only is this where you select your contact manager software but you can also specify routine information you want added into any user-defined fields. Let's say in Outlook you created new user-defined fields where you wanted to put the contacts skills and / or resume source for each contact. If these values are going to be common from one assignment to another, you are able to type in the default values to enter into these fields for each new record. This not only saves data entry time, but will also enable you to later search on that field. 

The Search Setup is a must do (another new feature). This is where you would enter keywords you are going to be searching for. You might add twenty or thirty of the most common keywords you typically find in your job orders. Candidates grabbed will have these keywords flagged in the color of your choice on capture.  

Again, as in previous versions, ResumeGrabber resides on your computer screen as a simple, floating, "always on top" toolbar, however, better than before is to be able to highlight (not open) a document, click the Go button on the ResumeGrabber toolbar and capture all the available information without even opening the document. For an open document or web page you simply swipe the name, address, telephone and email (and any other contact information available) to highlight, and then click the Go button on the toolbar. In both cases you age offered a modifiable preview of the record that will be created.  

One more new and welcomed addition to this release is a scheduling feature that, again, works with your contact manager. In the contact record preview mentioned in the previous paragraph there is a Set Activity button which, when clicked, lets you schedule a call or make an appoint with the individual just grabbed. The call or appointment will show up in your scheduling software at the requested time.  

Clicking on the Transfer button creates the new record in your contact manager with the resume text pasted into the new record and the resume plainly attached. This candidate is now in my Outlook / Contacts folder. Note that ResumeGrabber can be used to import resumes from your email, word documents or any third party job sites including DICE, Headhunter, and Monster. 

If you want to add a personal contact or sales/marketing contact you can elect to transfer the contact information without attaching a resume. Duplication of records in your contact manager is eliminated as it checks while transferring based on combinations of name, company, email address, and zip. You can add links and notes (like job orders, reference letters) as attachments to any record. 

I also wanted to mention that they have an excellent tutorial, which I referred to several times. Simple and easy to use, it walks you step by step through any task and is installed with the application. 

Check out this excellent product at the ResumeGrabber home page: http://www.egrabber.com/resumegrabber/index.html, where you can see a demo, download a free trial and get technical support. The list price is $249.95 per copy.

BroadLook
Mining the Internet for Sales

Whew!! I was beginning to get worried. Here I co-author a column on recruiting technology and technology really seemed to have bogged down. Nothing really new on the recruiting side. Some super passive candidate recruiting interfaces available but all are utilizing the same engines and strings. Some great ATS’s out there but not a lot more new they can put on the table. Was my job as columnist for The Fordyce Letter in jeopardy??? Not yet…thanks to the BroadLook System, a business research tool in a class by itself.

Not too long ago researching a company on the internet meant taking a look at the website, checking FlipDog for present and past job ads, maybe even visiting Hoovers, the venerable business information website. This product takes researching an industry / company to a new level. One thing that strikes me as I use the software is that it assists you in following a structured methodology to obtain the desired results, much like following a passive candidate search methodology.

The BroadLook System starts with the Prospect Search, which pops up in it’s own window. Prospect Search searches for all the company websites that are related in some way to the industry/keywords you select. Let’s say you had a job order for an engineer, accountant or other professional requiring very specific industry related experience. You might review your clients website and pick up a few keywords here and from your order and use these keywords for the Prospect Search. Your first search can be fairly broad, using just a keyword or two, maybe a phrase…then, as in the previously mentioned recruiting methodologies, you use the results of the first pass to refine your search further. You might end up with 150 websites on your first pass but would want to get that down to a dozen or so before you analyzed the sites using the BroadLook engine.

I chose an industry, DVD copying, as I had some familiarity there and knew the niche marketplace. In my test case, I used a simple phrase as my search term and ended up with 55 sites in the queue. If I had wanted to increase the number of hits I could go back and edit the search plan, add additional criteria items, and re-run the search to increase the number of websites returned. 55, though, was plenty. Too many. So I spent a few minutes perusing the websites in BroadLooks own built in web browser and selecting criteria from websites I had no interest in…then “excluding” them from the search results. Ending up with 15, I examined these once more and specifically excluded 5 more sites to end up with 10 rock-solid competitors to my clients main line of business.

Once your Prospect Search is complete, you export those results to the main BroadLook engine. This search engine scans not only the home page but also the job/careers page if available, the WHOIS Internet database, performs a domain search, affiliation searches, searches print news, searches Internet newsgroups and provides results from Internet-based phone number lookups. Then, provides this information to you for each company in an easy-to-use, tabbed format.

In my case, I ran my DVD copying plan in the BroadLook engine and one by one it searched these companies websites for information I could use. On completion of the project I investigated the results of my target companies and found I had the names of several, sometimes numerous, company employees and their contact information, and in many cases, the company name and full address. Some results were more informative than others but I now have contact information from companies I had never even heard of before to start calling or emailing.

When you want some quick information on a specific company…use the Quick Search feature. Type in the company name and website address and get back a list of names, phone numbers and email addresses for many of the company employees.

The last part of the BroadLook System is the Trigger Events manager.  Lets put it this way…What if you could put every company you ever placed with into BroadLook? Then, either weekly, bi-weekly or any time frame, you could track “Trigger Events” that happen within your client.  Examples of trigger events: Expansion and Relocation, Financial changes, Strategic Relationships, Staffing Changes/Layoffs, New Product or Service and Press Releases.   Instead of the monthly obligatory call to clients, checking on the status of hiring, you could contact your client when one of your Trigger events that signify a buying sign.  This allows you to become more a consultant to your clients and less of a transactional supplier of services.  When you call...you don’t have to ask “what is new?”, you already are aware, you are in-the-know.  This is strategic prospecting.  No one is more likely to write you a check then someone in your existing client base.

BroadLook exports to over 50 ATS (applicant tracking systems) and CRM's including PC Recruiter, RESUMATE, BullHorn, Goldmine, ACT!, cBizOne, Gopher, COATS and many others as well as exporting to EXCEL or comma delimited files.

Anyone with a need to perform this type of research and analysis for their industry specialty or client or client competitors should take one of their demos. They provided an excellent training session prior to using the product, which was a group, Internet-based meeting. Although the product searches the Internet it is installed locally.

Pricing is $1,145 per user, which is a purchase, not an annual fee. This price also entitles the user to one year of free upgrades.

My contact for this article, Donato Diorio, is President & CEO of BroadLook and can be reached via voice at 262-691-3900 x211 or via email at ddiorio@broadlook.com. You can also visit the BroadLook website at www.BroadLook.com. Anyone interested can also hear an interview with Donato on Bill Vick’s www.xtremerecruiting.org website. 

Review - 7 Days to Recruiter Profits

By Barbara Ling 

With a title like that…how can you resist? This new ebook from Barbara is a bit different than the products I review from her, which are typically teaching the recruiting community to effectively recruit candidates from the Internet, and then, generate fees from our clients from placing those individuals. This book, in a very easy to read and understandable format, teaches the recruiting community how to utilize and profit by what are normally wasted resources…unplaced candidates. How to generate fees/revenue from our candidate stream, a source you may not have considered in the past. 

Up front, I’ll say this method is not going to be useful unless you have a fairly high candidate flow, as I do. Because I have been recruiting in my geographic area for so long and have also signed up for numerous resume submission services, I can get up to a hundred resumes a week sometimes, especially in this economy. Obviously, under the best of circumstances, I would only place a tiny fraction of those individuals. Those I am unable to place are relegated to my database or resume directory for another day that usually never comes. These people that send in these resumes are obviously looking for another job and many are unemployed. What if you had a resource to offer these candidates…one that would help them out but allow you to profit a bit at the same time. That, along with how to roll your > own career-resource product for additional income, > is the gist of this 54-page (pdf) book. 

Barbara walks you through this process…step-by-step…enabling you to actually create a page on your website that you might call “Candidate Resources” or something similar. This page will contain a list of products and services you offer that cater to the candidate/job seeker type of contact. Barbara’s own book, Make them Beg to Hire You, would be the type of resource a job seeker might purchase. Another might be 57 Great Cover Letter and Resume Tune-Up Checks. Your product line is in no way limited to Barbara’s offerings. Through affiliates, you are able to customize your product line by selecting other resources on job searching, networking, resume writing and many other career resources by numerous authors. Also, you are given a primer and instructions on how to actually author you own book, including a simple format, that you can also market on you website. 

Although this does take some setup time, once the signup process is complete, the product line is selected and the web page is up, running and working (she walks you through every bit of this) there is virtually no further time you would need to spend on this part of the project. From then on, each time a resume comes into you inbox (one you cannot use), you simply send this person a simple email thanking them for sending in the resume, stating that you will keep their resume on file until an appropriate position arises, then pointing them to your job seeker oriented web page as a service to that candidate. Simple as that. Some will visit and buy…most won’t but all the purchasing, payments, shipping are handled by a third party and all you will ever need to do is deposit a commission check whenever sales are made. The commissions vary by product but can be up to 50% of the sale price.  

I admit I had never thought much about profiting in any way from my candidate pool but have always been frustrated by this often-wasted resource. Since my candidate flow warrants it I will go ahead and give this project a try. If I have any luck I will write about my findings in a future column. 

> Anyone interested in finding out more about this ebook can visit the > website, www.recruitermarketing.com. This basic version of this > product currently runs $47.00 and the deluxe is $77.00 > (Barbara includes an editable copy of her job seeking > resource book that you can customize to roll your own).  Either > can be ordered and then immediately downloaded from this website. 

FYI – Bestheadhunters.com 

I recently received this offer for Fordyce subscribers in the email. For your information: 

"www.bestheadhunters.com is a new website that is offering the readers of The Fordyce Letter a chance to post their difficult to fill positions for 30 days for free. They will forward all qualified candidates that they receive on each posting to the stated contact information.  

All our readers have to do is go on the Best Headhunters website and register as an employer at http://www.bestheadhunters.com/index.php?page=emp_registration (You may post multiple job positions). They will verify your registration, then you will be able to post unlimited positions in all industries for free.  

This is an opportunity for our readers to take advantage of free job postings on a growing job board. The process is very easy and no html is required." 

Anyone with any questions or comments can reach Richard Russell, Marketing Director, via voice at 954-382-2962 or via email at richard@bestheadhunters.com. 

TIP 

A good tip for this month is the use of Internet communities as a passive candidate-recruiting source. Any recruiter that has ever done any recruiting of this type is undoubted familiar with Alta-Vista, Google and many other well-known and productive Internet search engines. We have all used these engines to scour the Internet for resumes. Recruiting from the communities is another way to locate the resumes of passive candidates on the Internet. These communities are virtual places where everyday people gather to share information, make friends, kill time or whatever but many of these same people are professionals that use their custom space provided to them (usually for free) to post their resumes on the Internet, even if they are not looking for a job.  

I picked one to test, Angelfire (www.angelfire.com). The good thing about communities is that they all have their own internal search engine. I put in the keyword “resume” and got over 63,000 results, although I did notice many were not resumes. I added the keyword “cobol” and reduced my results to 943. Still way too many to review. I added my home state of Missouri to the string and ended up with 22 hits…all resumes…all in my area. Besides Angelfire, there are several other communities to search, including but not limited to: 

AOL Hometown - http://hometown.aol.com/ (search “Search & Explore”)

Geocities - http://geocities.yahoo.com/ (search “Member Pages Directory”)

Tripod - http://www.tripod.lycos.com/ (search “Tripod”) 

Give it a try…can’t hurt.