October 2005 Column

According To Danny 

Danny Cahill…I know everyone has heard of Danny, one of the most well-known and popular (per NAPS) trainers in our industry since 1990. When I got a call recently telling me of a web-based service offered by his company I knew immediately I wanted to share this with the Fordyce readers. AccordingToDanny.com is a subscription service offering more training information and materials than I believe I have ever seen at one site. I spent some time on the site one weekend and wanted to report my findings. 

This web site offers four services and only one of them is members only. One area for both members and non-members is Webcasts, which contains both live and on-demand meetings. These are training sessions held over the Internet using browser sharing technology. You simply log onto a website with a user name and password and join the session. Webcasts on counter-offers and closing are a couple that I noticed. These sessions can be attended by anyone, although members do get a pricing discount. Also, the price is per computer, not attendee, so you can pay for one session then have any number of people sit around the PC for the session. 

Want a live session? Go to Danny LIVE! Where Danny offers in-person, scheduled retreats at various locations and also offers private in-house training sessions and customized one-on-one mentoring services.  

Let’s not forget the retail Store. Anyone can purchase a wide variety of training materials on-line in this area. Books, CD’s, videos, and DVDs are available. There are materials from Bill Radin on this site as well.  

In the members only area there is actually a bit too much information to cover in this article but I will do the best I can.  

Sound Bites - This is an area where you can listen to prepared rebuttals for many different recruiter situations over your PC speakers. Listen to rebuttals on client management, marketing, and recruiting, including a great script on candidate debriefing.  

Training Library - Another area filled with documents to help you make placements. Topics include planning, marketing, objections, job orders, recruiting, end game, and retained searches. You can read them online or print them off for reference.  

Buzzwords – An exhaustive alphabetical listing of day-to-day buzzwords used in our business as it pertains to specialized niche industries. These are words you need to know and use. Included also is a buzzword of the day. Do you know “bancassurance”? 

Document Registry – A listing of commonly used documents in our industry. Why “reinvent the wheel” or pay expensive attorney fees when you can download these as part of your membership? This area contains examples of offer letters, fee agreements, split agreements, retainer agreements, confidentiality agreement, and many more.

Download the documents and contracts of top billers. 

Another area of interest is an entire section for Managers/Owners only. Do you know how to put together a sales contest? Proper fee collection methods? Legal issues pertaining to employment? Internal fee policies? And too many more to list here.  

There is also an “Ask Danny” section, a nice touch. Any member can post a question to the master and get a response. You can also view all of the questions and answers from other members at any time. There are questions and answers on closing, fees, ethics, non-competes, objections, jobs orders and a multitude of other categories.  

Also included in the Members Only area is the “Industry Voices” section. Are you interested in the thoughts and comments of our industry’s big billers? Check out interviews with members of the exclusive Pinnacle Society. In this section you can also locate listings of industry trainers for any of your specific needs.  

Another nice touch is Danny’s built-in numbers tracking system. Everyday, members can enter their numbers for marketing/recruiting calls, presentations, job orders, sendouts, placements, and billings and the site will automatically keep a log of your activity and send you a report on a regular basis. I learned long ago that if you do not track your activity numbers then you have no idea what to do when things are not going your way.  

Anyone interested in any of Danny Cahill’s comprehensive training should visit this site. He offers is all here. Live…Internet…Books/CDs/DVDs. Something for everyone. The cost for the members-only portion of this site is just under $90 per month per user. I want to thank Bob Roggeveen, Director of Operations for AccordingToDanny, LLC, for his assistance with this article. Anyone who would like a free site walkthrough with Bob can contact him via voice at 203-439-0267 or via email at bob@accordingtodanny.com. 

SGA Executive Tracker 

This month I was happy to have the opportunity to review a fairly new (1/05) web-based recruiting and research tool, SGA Executivetracker, by Sheila Greco Associates. Over the years I have reviewed several similar services, among them Zoom (nee Eliyon), SearchExpo, and TechNames to name a few but I truly liked the simplicity of this site, as well as how well the information is laid out for the user. SGA is similar to the competition in that is offers subscription-based access to a proprietary database of companies and contacts. It differs, however, in that their database of contacts are not simply culled from the Internet but offers information culled from their 16 years of research.  

This interface is very easy to navigate and returns results very quickly. At present they state they have over 4200 companies in their database, which currently focuses on the largest US-based companies. Each company has an impressive listing of contacts, starting with the top executive and going lower echelon from there. 

When you first log in you are given an interface offering you to start an industry drilldown (for recruiting purposes). The industry list includes Finance/Insurance/Real Estate; Retail Trade; Agriculture/Forestry/Fishing; Wholesale Trade; Construction; Services; Mining; Manufacturing; and Transportation/Gas/Communication/Electric/Sanitary Services. 

For the purposes of this review I chose to click on the link to Retail Trade. This give me a page with a number of sic codes with associated sub-industries to the retail market. Randomly, I clicked on SIC 53 – General Merchandise Stores and was presented with a list of 59 companies classified in that SIC category including 7-11, Big Lots, Costco and many others. Clicking on the Big Lots entry I am presented with the description and contact information for that company. I also note they have a number of other SIC classifications if I need to expand my original search. Their website is also listed. A nice touch is a listing of their competitors at the bottom of the page. There is an icon on the page, “View SGA Contacts”. If I click on that button I see 77 Big Lots contacts, starting with Steve Fishman, Chairman and CEO and going down the list to Jay Caudhill, Mgr., Merchandise Planning Analysis. From this page, all contacts have a job title, a department and a telephone number associated with them. Also from this page you can drill down one step further. Clicking on the icon next to Donald Mierzwa, the Executive VP of Store Operation, I see a biography for this person. I clicked on several of these individual contact pages and noted some have more information than others, which would be common for this type of service. 

The above is the most straightforward use of this service but by no means the only way to use it. They have a couple of other search components. One is the Company Search. Simply type in the name of any company and you will get the main company like we did with Big Lots above. If you do not know how to spell the name of the company you are looking for you can also look up a company alphabetically from their Alpha Index.  

You can also perform a Contact Search using parameters for Job Function, Company Name, Last Name, Industry, and State and you can also search using more than one of these limiters. I typed in Human Resources and found 4677 HR contact in the database, probably too many to start with. To pare the list down I added an industry, Accident and Health Insurance, and was presented a much more manageable contact list of 25 people. I could have also added any search parameter that I listed above to zero in on the next call I wanted to make.  

I need to mention all the contacts in the database are telephone verified by the SGA staff. There is also a great feedback tool whereas you can request a company be added to the database, report errors and missing data, and request custom research or contact with a staff member. Pricing for this service runs $4995 per year for a single license and $5995 per year for two seats, with further discounted pricing available at multiple user levels. 

Anyone in the market for an excellent on-line passive candidate sourcing tool should definitely check this service out. I want to thank Anne Scofield. Business Development Associate with Sheila Greco Associates for her help with this article. Anne can be reached via email at ascofield@sheilagreco.com or via voice at 518-843-4611 ext. 234. You can also visit the Sheila Greco website at www.sheilagreco.com.

MedJobsNow.com 

This is an FYI from an email that may be of interest to any healthcare recruiters. MedJobsNow.com is a site catering to “Top Healthcare Candidates” per their email. I took a look at their website, www.medjobsnow.com and couldn’t locate any information on statistics or pricing but for anyone that recruits this type of individual it may be worth you while to investigate this site a bit further. 

Net-Temps Press Release

Advanced Resume Search Capabilities for Recruiters 

I recently received this press release from the people at Net-Temps, the venerable online job boards and resume database company. From their email: 

North Chelmsford, Mass., September 01, 2005 - Net-Temps, the leading online job board for staffing companies, announced today it has implemented more advanced search features for its resume search database. Recruiters now have the ability to toggle between the Net-Temps resume bank, the extensive archived resume bank and resumes stored in the recruiter’s Candidate Manager. In addition, stronger Boolean keyword search functionality has been incorporated to produce more refined, precise search results. Lastly, the entire search processing time has been dramatically reduced so that results appear much faster than previously. Recruiters still have the ability to use the Quick Search and Power Search options.  

Tip

MS/Outlook – Rules Wizard 

Spam definitely takes a lot of the fun and productivity gains out of emailing for most of us. It remains a major problem and time waster for us all. Spam blockers do help but are not at all fool proof. I recently started using an MS/Outlook tool called the Rules Wizard, and wanted to share my experience with you as it has helped me cut down on the arduous task of deleting unwanted emails. Part of the problem is that many spam blockers block email addresses. You may have noticed these days the spammers don’t use one email address any longer. I might get four emails with the same subject line but they are from four different email addresses. Other times, I might get six emails with different subject lines and different email addresses but the same message. These are ways the spammers try and beat the system.  

I have received spam for mortgage applications, diet wonders, movie rentals, discount medications, bigger this for males, bigger that for females, singles/dating, you know what dysfunction, surveys, health plans, subscriptions, web hosting, business strategies, vocational schools, training/seminars, and too many more to even mention…and that is all just in the last 30 minutes.  

The Rules Wizard is easy to use. In the version of Outlook I use you simply to the Tools menu item and select Rules Wizard. A dialog box pops up that is fairly self-explanatory. The open box contains all the rules you have entered. Yours will be blank if this is your first use. Click on new and you will see you are able to create rules for incoming mailed based on at least a dozen types of criteria. This program is not at all limited to spam relief but as far as it relates to spam you are easily able to filter out emails with words or phrases contained in either the subject line or the body of the email. I first created a new Outlook folder (File/Folder/New Folder) called “Junk” and have created rules that automatically rout all new messages meeting my keyword criteria to this new folder. It has removed over 600 unwanted emails in the last two weeks alone. That has saved me a lot of time deleting these emails. Alas, it is not foolproof either as it has removed at least a few valid messages that I have had to move back into my inbox. So, if you use this tool do check your Junk folder regularly to make sure nothing made it in there is error.